0→0
Built and launched General Assembly's first affiliate and creator program.
GENERAL ASSEMBLY
Selected work
Programs, launches, and growth motions I’ve built across Snap, Shopify, and independent projects.
Partners activated
Snapchat Affiliate Program
Built Snapchat for Business’s affiliate and creator program from 0→1, creating a repeatable way to recruit, onboard, enable, and optimize partners across 40+ markets.
600+ partners
50% above target ROI
Partner-sourced revenue
Tech Partnerships
Currently lead tech partnerships at Snapchat for Business and build GTM programs across commerce, measurement, campaign, mobile measurement, and lead generation partner verticals.
0→1 GTM systems
+6 partner verticals
Partners → merchants
Shopify Partner Ecosystem
Scaled a global partner ecosystem of affiliates and dev shops through education, lifecycle programs, product adoption, and growth infrastructure that supported merchant acquisition.
1K → 20K+ partners
420+ assets · 12 languages
Growth strategy
Growth strategy consulting for an AI company
An exploration into how an AI voice platform could turn enterprise localization into a trusted pilot, credible customer proof, and a scalable growth program.
Independent strategy
Enterprise GTM
AFFILIATE & CREATOR ECOSYSTEMS
Creator Content in the Wild
A look at the creator-powered distribution ecosystems I’ve helped build at Shopify and Snapchat — translating partnerships into educational content, product discovery, and scalable acquisition.
Creator Archive Coming Soon —>
CAREER PROOF POINTS
Growth, quantified.
Different programs. One pattern: find the signal, build the system, and make it compound.
Working notes
Things I’m building, testing, and collecting.
A closer look at the ideas I’m exploring, what I’m learning from them, and where they lead me.
Coming soon
AI-Powered Projects
Custom tools and MVPs built by vibe coding and informed by experimentation.
Coming soon
Workflows
Prompts, repeatable systems, and strategy shortcuts I use to move faster.
Learn more about me, or reach out about a role, project, or ambitious growth problem.